200×85 Announces Partnership with CWENCH Hydration
Chicago, IL — 200×85 is proud to announce a new three-year partnership with Cizzle Brands Corporation, maker of CWENCH Hydration, naming CWENCH as the official hydration partner across multiple premier 200×85 events.
As part of the agreement, CWENCH Hydration will receive naming rights to four flagship tournaments:
- CWENCH Nations Cup
- CWENCH MLK Invite
- CWENCH Windy City Elite
- CWENCH KSL World Invite
In addition, CWENCH will serve as the presenting partner of the Skills Challenges at both the CCM World Invite and CCM Chi-Town Shuffle, enhancing the on-ice experience at two of youth hockey’s most recognized international events.
This partnership aligns two brands committed to hydrating performance and raising the standard within the game.
“At 200×85, we’re constantly looking to partner with brands that share our commitment to athlete development and high-level experiences,” said Kevin Mann, Founder & CEO of 200×85. “CWENCH Hydration is redefining performance hydration, and their innovation and athlete-first mindset make them a natural fit across our events.”
CWENCH Hydration has built its brand around innovation and performance. Driven by what they call “unfinished business” in the sports hydration market, the team behind CWENCH continues to push the category forward with a formula designed to hydrate ambition at every level.
“This partnership allows us to integrate CWENCH directly into the athlete experience,” added Mann. “From marquee events to high-impact skills competitions, CWENCH will be front and center where performance matters most.”
CWENCH’s presence will extend beyond branding, with on-site activations, athlete hydration support, and enhanced engagement opportunities throughout the partnership term.
“Hockey is deeply embedded in CWENCH’s DNA, so partnering with 200×85 is a natural fit for us,” said John Celenza, Founder, Chairman and CEO of Cizzle Brands. “Their events bring together highly competitive athletes, passionate families, and some of the most respected programs in youth hockey. This partnership gives us the opportunity to put CWENCH at the center of that experience — hydrating passion and performance while continuing to build the brand in one of the most passionate sports communities in North America.”
Through this agreement, 200×85 and CWENCH Hydration will help enhance the youth hockey experience for thousands of athletes annually across North America and international events – reinforcing both brands’ shared commitment to delivering high-performance experiences.
For more information about 200×85 events, visit www.200×85.com.
For more information about CWENCH Hydration, visit www.cwenchhydration.com and for more information about Cizzle Brands Corporation visit www.cizzlebrands.com.
About 200×85
200×85 is a leading producer of elite youth hockey tournaments and development events across North America and Europe, delivering best-in-class competition and exposure opportunities for athletes at every level.
About Cwench Hydration
Containing no sugar, only 10 calories and 6+ performing electrolytes, CWENCH Hydration is a better-for-you sports hydration drink developed by legendary strength coach, Andy O’Brien. CWENCH Hydration is endorsed by world-class athletes including Nathan MacKinnon, Cole Caufield, Andrew Wiggins, Adriana Leon, and up-and-coming professional hockey players Gavin McKenna, Chloe Primerano and Jade Iginla. Through Hydration Innovation, CWENCH continues to redefine what’s possible in sports hydration. #CWENCHYOURTHIRST